3 Reasons Hotels Must Focus on Email Marketing in 2010 | By Josiah Mackenzie

3 Reasons Hotels Must Focus on Email Marketing in 2010 | By Josiah Mackenzie
The increase in marketing accountability is a positive trend in that it encourages efficiency. No longer can we spend money without showing results. Everything must have a purpose. And at the end of the day, the purpose of marketing is to increase sales and profitability.

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